2590 Bowen Road, Nanaimo, BC, V9T 3L3
Dealership hours of operation
Mon - Sat 8:30am - 6:00pm
Sun closed
Dealership hours of operation
Mon - Fri 8:00am - 5:00pm
Sat 8:00am - 4:00pm
Sun closed
Dealership hours of operation
Mon - Fri 8:00am - 5:00pm
Sat 8:00am - 4:00pm
Sun closed

LAIRD WHEATON CADILLAC

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The Origins of the Cadillac

The Origins of the Cadillac

Laird Wheaton Cadillac Presents: The Origins of Cadillac 

Cadillac is a name synonymous with luxury, elegance, and unparalleled craftsmanship. But how did this prestigious brand come to be? Let's take a journey through time to unravel the origins of Cadillac. From its founding to the creation of its first iconic vehicle and the evolution of its logo, we will explore the rich history that has shaped this remarkable brand.

Beginning of Cadillac

Henry Leland, a visionary automobile engineer, founded Cadillac in 1902. The name "Cadillac" pays homage to Antoine de la Mothe Cadillac, the founder of the city of Detroit. Leland revolutionized the automotive industry by introducing the concept of interchangeable parts, forever changing how cars were manufactured.

When the First Cadillac was Made

In 1903, Cadillac made its mark by unveiling its first-ever vehicle, the Cadillac Runabout. This groundbreaking 2-seater horseless carriage stunned the audience at the New York Auto Show. Equipped with a 10-horsepower single-cylinder engine, the Runabout showcased Cadillac's commitment to innovation and quality craftsmanship. Priced at $850, the Runabout captured the attention of early automotive enthusiasts and laid the foundation for Cadillac's future success.

About the Logo

The iconic Cadillac logo is instantly recognizable, but do you know its story? The design of the logo is inspired by Antoine de la Mothe Cadillac's coat of arms. Over the years, the logo has undergone several modifications, evolving to symbolize the brand's values and aspirations.

In 1906, the crest was divided into two parts, a coat and a shield, symbolizing the family's lineage. The crest included birds known as merlettes, adaptations of the martin, which held significance in the family's history.

In 1920, the badge incorporated a tulip-bulb wreath with nine points on the crown. The crown later evolved to have seven points until 1925. In 1933, the crest was given wings, aligning with the brand's iconic design elements. The wings were detachable and added a sense of elegance and sophistication to the logo.

In 1957, the crests were enhanced to look long and wide, and this trend continued until 1959, when the crown became almost hidden from sight. Since 1963, the logo has remained relatively unchanged, with minor adjustments to create a more chiselled look that aligns perfectly with the brand's identity.

Reserve Your Iconic Caddy Today

The history of Cadillac is a testament to the brand's commitment to excellence, innovation, and luxury. From its humble beginnings to becoming a global symbol of automotive elegance, Cadillac has remained at the forefront of the industry. Today, Cadillac continues to push the boundaries of luxury vehicles, offering an unparalleled driving experience. If you are captivated by the rich heritage and timeless design of Cadillac, we invite you to explore our wide range of models and reserve yours today at Laird Wheaton Cadillac in Nanaimo. Experience the legacy of Cadillac firsthand and indulge in the epitome of luxury and performance.

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